Interactive light architecture, which is synchronised with the user’s heartbeat. Project developed by MID for +Castro agency and Vidacol.
Connected Hearts is an installation developed by IFUCUF for +Castro agency and Danone. The installation registers data from its user’s heartbeats. The user’s pulse is then translated into the light frequency of the Obelisk of Buenos Aires, a national historic monument and icon of the city. In this way, the citizen’s heartbeats light up the sculpture, and metaphorically determine the city’s heartbeat.

The project, developed for Vidacol, is part of a public health information campaign launched by the government of Buenos Aires to raise awareness on healthy cholesterol levels. Each heartbeat donated by the user’s of the installation is exchanged by a free cholesterol level test.
Winner of one Cannes Lion and two Effies 2013.

CLIENT +Castro / Danone
LOCATION Buenos Aires 2012
Led projectors and washers led
Hardware controller for heart rate sensors
Custom software for light and video control
Web application and database management
Design: IFUCUF, +Castro
Technical Direction: IFUCUF